14-16 October 2020
TBC, Singapore
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Programme

Days One & Two

Stream 1 : Customer Centricity

  • Integrating personalisation to the user journey and end-to-end customer experience
  • Maximise the channel engagement through multi and omnichannel
  • Benefits of self-service optimisation and involvement of leadership in deriving the culture of delivering customer-focused products and services from inside out.

Stream 2: Digitalisation and Technological Innovation

  • Master the digital advantage of transforming the customer experience by using artificial intelligence, automation, machine learning, bots, predictive analytics and innovative digital applications
  • How to define the ROI for technology implementation and the business value of an organisation.

 

Conference Workshop
Customer Journey Mapping: From Touchpoints to Journey


Primary goal of this workshop is to map the anticipated customer journey around the product together in this cross-functional setup, build up a common and shared understanding of the flow and the related customer experiences, and see where we might have gaps and how to address and improve them

 

Agenda
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General enquiries

Aarathi Manokaran
Marketing Assistant

Suite A-20-1, Level 20, Hampshire Place Office, 157 Hampshire City,
Kuala Lumpur, Malaysia,


Telephone:
+603 2603 2594
Fax:
Email: aarathim@marcusevanskl.com

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